Entrepreneurs at times start with their business ideas then develop wild assumptions to support the product. It’s rather an incorrect approach in developing a product. Instead, we’d have to start with a set of basic assumptions in mind, iteratively validate those assumptions by developing prototypes and testing it to a limited audience, and eventually come up with the perfected product idea; not the other way around.
Earlier this month I’m told by a friend of a basic tool or framework to guide us in doing such idea validation. The tool’s called Validation Board, created by Lean Startup Machine. The board is based on Eric Ries’s Lean Startup methodology. According to LSM, the board was developed by studying the processes of over 500 startups. Quoted from the website, “The Validation Board is a great tool to help entrepreneurs stay focused on taking action while implementing the Lean Startup process.”
The board is originally developed for startups practicing lean startup methodology, a method for developing businesses and products first proposed in 2011 by Eric Ries, in which startups adopt a combination of business-hypothesis-driven experimentation, iterative product releases, and what he calls “validated learning” to shorten product development cycles. I personally haven’t explored the whole concept of the lean startup. But understanding validation board and the reason behind it would definitely get you the glimpse on how the lean startup methodology works and how should the startup ideation process be done.
Watch the below video for a quick preview of the tool:
As the the author pointed out, it’s not a ticket to an idea’s success. The true essence of the tool is to guide us to think that idea must come from a validated assumptions in mind.