On April 17th, I and two fellow MM students successfully ranked fifth in the 7th Master Journey in Management (MJM), a nation-wide case study competition held by Management Research Center (MRC.), a unit of Economics Faculty at UI (University of Indonesia.) Basically there are three competitions in the event, namely BJM and MJM, case study competition for bachelor and master program students respectively; and the DJM, dissertation competition for the doctorate program students.
Particularly for the MJM, over one hundred teams from various postgraduate programs in Indonesia registered for the event, but only 18 teams made it to the final. The eighteen teams then were divided into two groups, with nine teams discussing PGN (Perusahaan Gas Negara) case study, and the other nine teams discussing the case involving RNI (Rajawali Nusantara Indonesia).
Luckily, our team was among the 18 teams to get into the final round and was given the PGN case. In the final round, we presented our paper to a panel of seven judges comprising practitioners, academicians and representatives from PGN. The final was held in the auditorium of FE UI, in Depok.
Our team explained what PGN should have done in managing ‘Gas Kota’ or the City Gas program. We’ve analyzed and assessed the feasibility of the City Gas program, and developed a comprehensive strategy to grow and sustain both the supply-side and demand-side of the city gas program. We also elaborated a marketing campaign strategy with main tagline of “Murah, Mudah, Aman” (Affordable, Easy to use, Safe.) The Q&A session was also challenging yet interesting.
In addition, our juniors from Binus International’s bachelor program also won third place in the BJM, discussing the case study of central bank’s role in Indonesia.
Last but not least, this achievement couldn’t be happen without the full support of Binus Business School faculties & staff (special thanks to Mrs. Pantry Heryaty for the coaching.)